Gene Kelly Singing in the Rain in VW Golf GTI Commercial
Many people say it’s rubbish, more people say they love it, others feel it ruined something for them. I think it’s the best ad of 2005! The strapline “The Original, Updated” is brilliant, the tune is a hit and using a CGI Gene Kelly performing “Singing in the Rain” to wicked break-dance moves… What more do you want from a cool TV commercial?
In my humble opinion, this ad in particular and the new style of VW Golf cars have changed the brand from the old boring label to what it should have been long ago: young and cool. I’ve driven several Golfs before and always found them rather dull. Other VW cars, like the Passat, were even duller. The only exception has been the GTI range but it suffered from the dullness of the rest of the brand. So well done to VW for getting its act together and making something reliable fun.
You can download the Bit Torrent file here (Quick Time Movie, Courtesy of torrents.brighterComputing.com). You can find more opinions on the ad on Derek Meister’s blog too. If you discuss this item in your blog, please post a trackback and I’ll include it.
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