I just love this spot. It really makes me feel happy 
The tune is wicked too and carries the message, I wished they’d release it on CD (probably have now). A good example of how to change an existing brand with a simple spot and slogan. I always felt Muller was a kids thing and felt it was particularly un-exciting. However, since watching the spot I feel it’s more targeted towards me and promotes a trendy, health concious image.
Unlike the awful Nestle cereal spots at the moment, I actually feel like I should buy Muller products to help me live a better, healthier life. Strange, I know, since the spot doesn’t push any particular product at all. It doesn’t say “buy this to make you feel better because of some forumla”. This I think is the key, I don’t need to be told how the product works as long as the brand feels trustworthy and promotes the lifestyle I want to pursue. Shallow?
Living a healthier life has become trendy and people generally don’t just buy into a brand because it has certificates or says “organic”. They buy into it because it makes them feel happy and they can identify with the lifestyle promoted by it. It needs to be believable and honest. Stop bombarding me with fake testimonials and proof! Muller and TBWALONDON have got it spot on.
More details can be found at AdForum and on the Muller UK website, which also had a facelift to go with the new campaign. You can download the Bit Torrent file here (Quick Time Movie, Courtesy of brighterComputing.com).
